At Spod, we design for equality. We design and sell t-shirts with designs that express the nonsense of stereotypes in an artistic and humoroustic way. We shed a ‘spodlight’ on stereotyping and increase awareness of how they limit us in being ourselves but also in reaching equality of gender, race, sexuality – anything. Spod designs challenge you and the people around you who see your t-shirts to look beyond the status quo. Wear a Spod t-shirt and spread the message of equality.
Spod started in October. It was in the brainstorm period of Enactus Utrecht when our concept was raised. We were discussing obstacles in our personal life. One told about a boy who sexualised her for wearing a dress that is really common to wear. While another mentioned that one of her new colleagues refused to be trained by her, based on the fact that she was a woman. We all faced situations where our gender was the base of inequality.
Gender inequality is not something only we face. It affects half of our worldwide population.
Worldwide women earn only 77 cents for every dollar that men get for the same work. Only 24 percent of national parliamentarians were women as of November 2018, a small increase from 11.3 percent in 1995.
In the Netherlands we are working towards a more gender equal situation, however we are not reaching our goals for 2030, that were agreed on in the SDG report. As a rich and as we say; ‘open-minded’ country we do not score that well.
In the Netherlands women in high leading functions earn 580 euro, where a man earns 1000 euro. The number of these leading positions have decreased instead of grown and are relatively low compared to other prosperous countries. Therefore our ranking based on gender equality dropped. From position 27 towards 38 of a total of 153 countries.
We want to increase the awareness of these inequalities based on gender. We believe ending all discrimination against women and girls is not only a basic human right, it’s crucial for sustainable future; it’s proven that empowering women and girls helps economic growth and development. On a smaller scale, it has been proven that stereotyping does not fully develop all human potentialities and limits us from reaching our maximum human potential.
Furthermore, it also works the other way around. Stereotyping towards men, for example toxic masculinity, puts pressure on men to think they need to have a strong physique, hide their emotions, and act in an aggressively dominant way. This is harmful to the society as a whole.
Sustainable development goals and social entrepreneurship
Spod is a social enterprise, which means our main aim is to contribute to social or sustainable development. Our goal is to maximize our positive impact on gender equality and take into account other sustainable development goals while doing so. In this way we want to minimize our negative impact on SDG numbers 12 (responsible consumption and production) and 13 (climate change).
As a social enterprise it is important for us to be open about the impact we have on the world. Always feel free to ask us anything about your t-shirt or what Spod stands for. Moreover, we strive to continuously improve, such as by having more positive impact on equality or reducing our climate impact.